At the most essential, all of the online learning platforms I’m reviewing in this series have similar features: Online videos, some student interaction, a way to share projects – these are all common features. Most of the courses also follow a formula where the outcome is fairly clear. Such as “Learn to do X”, where the instructor starts with a clear “Here’s one I made earlier” example. The sizzle of the spontaneous learning experience that arises from interaction among students and the teacher is lost. It’s very hard to replicate that experience online in a self-paced asynchronous environment. Craftsy manages this by inserting comments at various timecodes, so you see others’ comments in context. But that doesn’t feel spontaneous.
CreativeLive is the most unique platform in that the first time courses are run, they are done so in front of a live audience, both in the studio, and sometimes online. This means you as a live viewer can influence the content of the course. As a viewer watching the recording you also benefit from the fact that people are most likely asking for the same clarification and extensions that you would like to know. The “Live” aspect of CreativeLive is what makes it truly unique.
Video tour of CreativeLive
I’ve recorded a quick video tour so you can see what CreativeLive courses are like.
What’s in the CreativeLive box?
The CreativeLive platform includes:
- Video player – streaming only
- Note taking and bookmarking capability.
- Downloadable PDFs (depending on the course).
- Sometimes discount codes for services and software.
- Live Q+A – if you attend the course live.
- Chat rooms – both a casual lounge and on-topic chat room.
- Student projects and peer feedback.
- Sometimes Facebook groups or off-site groups run by the instructors.
Tips to get the most out of CreativeLive:
- CreativeLive accounts are free, but you pay per course.
- Pop into the live listing to see what courses are rebroadcasting right now.
- Watch sample previews to get a sense of the instructor and the content to see if it’s worth investing.
- RSVP to Join the upcoming/live courses for free. Click “Chat” to join the chatrooms for the live course.
Overall impressions of CreativeLive
Of all the platforms I’m reviewing, CreativeLive does the best job of connecting learners with each other and with the instructors. The social aspects to this platform are some of the most valuable. They seem to encourage plenty of off-site interaction too.
For example a course on Ditching your Day Job also includes a Facebook group you can join. While many online learning platforms may dream of being the all-in-one solution, the problem is that “The Conversation” has moved off of membership based sites and on to Instagram, Twitter or Facebook. The ubiquity of Facebook for example, cannot be beat. If you don’t work with it, learners will work around you and create Facebook groups themselves.
Instructors on CreativeLive seem to know this very well. It also means that CreativeLive doesn’t have crusty old message boards – which in terms of community vibe is a real killer. In addition to reducing communication barriers, they also make it easier to connect emotionally to the content. I noticed that CreativeLive instructors, even when they talk about fairly straightforward topics, they tend to dig a bit deeper into what drives you as a creative person. In the live course I attended on using YouTube for marketing the instructor, Whippycake, zeroed in on the thing that is holding many people back. For many it’s not for lack of technical knowledge, it’s having the guts to get in front of the camera. She brought out emotional aspects to engaging your audience to the heart of the course topic. I was actually bowled over with her honesty about her own struggles. Somehow Whippycake manages to create her videos in a home-studio, with four kids running about the place! Many topics in CreativeLive are sort of like that. Let’s look at the catalog next.
CreativeLive does have some straightforward step-by-step types of practical courses on specific techniques for crafts, photography, etc. If they were just competing on those craft techniques courses, then I don’t think it would be very competitive. One thing you might notice as you browse CreativeLive courses is that are a little more expensive than the snackable prices of other platforms such as CreativeBug (at $4.99 a month) or Craftsy which has courses sometimes for $9.99. They are also longer (1 day or 2 day courses) and more in-depth. What makes the CreativeLive catalog special is that there are more courses which could inspire you to take action on your dreams; enhance your job prospects; or help you build a business by determining your market, your pricing and optimize marketing and production.
For this reason, I assume CreativeLive would appeal to an audience who was taking their craft a little more seriously – as in: They can justify the prices because it’s a business expense for professional development. And when you compare the cost of these courses against similar in-person courses, the pricing is pretty reasonable. Michelle Ward charges over $3300 USD for her coaching services; and she also offers CreativeLive courses. In comparison to either her own coaching services or even a local career counsellor, her online classes such as Ditch your day job ($99) or Create your dream career ($99) look like pretty good deals. While it’s not going to be the same as having a career counseller working 1:1 with you, it might be a good first step to get you in gear.
CreativeLive’s special sauce: The live buzz
When you attend as live online class, you can join in a live chatroom at the same time. I found the ongoing live chat is fun. Sometimes it descended into back channel chatter, so I preferred to watch the “on topic” chat room. The facilitators do a great job of monitoring consensus and bringing the questions forward in the classroom. I was amazed in the class when a remark I made was mentioned in the class and the instructor responded(!) That really opened my eyes and I understood the value of having a live event. Just one tip about finding the chat room: I was watching the class for a while before I realize you have to click the “Chat” link, which opens a pop-up window. And after that, there are two tabs in the pop-up window. Monitor the Lounge for random chatter, or click the main tab for on-topic chatter.
Tip: Get the most out of CreativeLive by attending the free live broadcasts
Look through the list of upcoming, live courses. RSVP for a course and attend the live online class to participate in a discussion. The fact is, attending a course for hours is going to be tricky for most people. The times for the course I attended was 5pm-midnight in my timezone. It went well the first night, but the second night, I received multiple family phone calls which lasted for a long time, and this meant I couldn’t attend the entire class. Of course, you always buy the course! And that is clearly why they allow participants to try before you buy. As one reviewer wrote, “I did try to tune in for the free streaming but I had technical issues and missed most of it. I ended up buying the Optimize Your Online Store workshop and I’m so glad I did.”
No good deed goes unpunished of course. I was amazed some viewers still expected more for free. During the second night of the class I took, I was a bit annoyed by a viewer who complained a few times when the facilitators would remind viewers that the class they were viewing (FOR FREE, mind you) was also available to purchase. The viewer complained that the facilitators were pushing the class purchase. What?! Um, guys, they are a business. And isn’t it nice they let you watch for free? I think they are building great good will within their learner community by offering so much for free, with no credit card required.
I’ve been pleased with the quality of the courses and content, and I’m certainly going to be taking advantage of the current 30% off sale.I think that ends July 27th!!
Have you signed up for any CreativeLive courses?